Second collaboration between Uniqlo and Mame Kurogouchi

The Japanese ready-to-wear brand UNIQLO has launched its second collaboration with designer Maiko Kurogouchi, celebrated for her brand Mame Kurogouchi. This new collection focuses on clean lines and elegantly highlights feminine curves using seamless 3D knitting technology. The collection features delicate designs and modern fabrics that combine comfort with aesthetics. Key pieces include bras, panties, and sweaters available in versatile colors such as white, grey, and black, making them ideal additions to any wardrobe.

TRENDS Paris, a communication agency specializing in fashion and trends, initiated a seeding influence operation to promote this collaboration between UNIQLO and Maiko Kurogouchi. The agency collaborated closely with UNIQLO to present the products in a manner that resonated with target consumers. A meticulous selection of influencers was employed, targeting those with significant followings in the fashion industry and those immersed in Japanese culture. This strategic approach aimed to reach a broad yet relevant audience, ensuring the collection gained attention from fashion enthusiasts and potential customers alike.

To further enhance visibility, TRENDS Paris organized a launch event for the collection in collaboration with Maiko Kurogouchi. This event allowed influencers and journalists to experience the products firsthand, fostering genuine engagement with the collection. Thanks to the effective seeding operation, the collection garnered substantial visibility on social networks and in specialized media outlets. Influencers shared captivating photos and videos that showcased the collection’s designs, cuts, and materials. The press coverage was overwhelmingly positive, with features in influential publications such as Vogue, Elle, and Grazia.