Influence Marketing Campaign for Orangina's Limited Edition "Onagrina"
The iconic brand Orangina has launched a limited edition called "Onagrina," playfully scrambling the letters to reflect the brand's lively and vibrant spirit. The objective was to create a buzz around this unique product release while engaging a younger audience through creative influencer marketing strategies. TRENDS Paris was enlisted to execute a campaign that would amplify the visibility and excitement surrounding the "Onagrina" collection.
To elevate the impact of the limited edition, TRENDS Paris collaborated with renowned artist Jean André. The agency designed customized packages that were sent to 100 influencers, showcasing premium content featuring Jean André’s distinctive artwork inspired by the "Onagrina" theme. This partnership not only added artistic flair to the campaign but also helped to establish a connection with the art and lifestyle communities, enhancing the overall appeal of the limited edition.
As part of the campaign, TRENDS Paris launched an influencer competition in collaboration with popular influencer Just Rihad. Followers were invited to participate in the competition for a chance to win exclusive limited edition products from the "Onagrina" collection. This interactive element generated excitement and engagement within Just Rihad's community, driving participation and spreading awareness of the new product line.
The strategic influencer marketing campaign successfully amplified the visibility of Orangina's "Onagrina" collection, reaching a broad audience through creative collaborations and engaging competitions. The involvement of Jean André added an artistic dimension that resonated with consumers, while the competition with Just Rihad fostered community interaction and excitement. Overall, the campaign effectively captured the playful essence of the brand, enhancing Orangina’s reputation and appeal among a younger demographic, and positioning the "Onagrina" collection as a must-have limited edition.
