Lee Cooper unveils its FW21 campaign with Eléonore Léo Jeanne

TRENDS Paris was thrilled to partner with Lee Cooper, the British jeans brand, for the launch of its Fall-Winter 2021 collection. The campaign aimed to embody the spirit of the winter season, showcasing pieces that are both casual and essential for facing cold temperatures. The brand selected the radiant Eléonore Léo Jeanne to represent this collection, capturing the essence of warmth and style amidst the winter chill.

Our agency worked closely with Lee Cooper to organize an outdoor shoot that would highlight the atmosphere of the winter season. The goal was to capture authentic and natural images that resonate with consumers. The collaboration allowed us to showcase the collection in a setting that reflects the lifestyle and aesthetics of the brand, creating visually stunning content that effectively communicates the essence of the winter collection.

To further amplify the reach of the campaign, TRENDS Paris collaborated with influencers who align with Lee Cooper’s brand values and target audience. By leveraging the influence and reach of these individuals, we created significant buzz and anticipation for the new collection. Influencers shared their personal experiences with the products, enhancing engagement and driving excitement across social media platforms.