Promotion of the Tealer x Subway collaboration
Tealer, the streetwear brand, has launched a groundbreaking collaboration with fast food chain Subway for an exclusive clothing collection. Officially launched on October 22 on the Tealer webstore and in stores, this unique collection draws inspiration from the famous painting "Lunch on the Grass." The line features an eclectic mix of products, including caps, hoodies, short and long sleeve t-shirts, socks, and lunchboxes, presenting an original and unexpected partnership between streetwear and fast food.
Aligning with its focus on Gen Z, Tealer partnered with a popular TikToker to promote the collection. The accompanying photoshoot effectively captures the essence of the collection and its aesthetics, showcasing young individuals sporting urban and casual styles in a natural setting that evokes Manet's painting. This approach not only highlights the clothing but also resonates with the lifestyle and values of the target demographic.
To enhance the PR strategy for this campaign, TRENDS Paris conducted product seeding with media outlets and a carefully selected group of 40 hand-picked influencers. Notable influencers included The.parisien, JeremiiHD, Iamlazykat, SephoraKNG, and Mehdi Ben Lakhdhar. TRENDS Paris facilitated the wide distribution of the collection, ensuring it reached a young and urban audience eager for fresh and innovative streetwear.
Since the collaboration's launch, the campaign has received positive feedback from both the press and influencers, with over 120 stories and posts published across various platforms. This successful campaign highlights TRENDS Paris's effectiveness in aiding brands with communication and positioning strategies that resonate with their target audience. The collaboration not only increased visibility for both Tealer and Subway but also exemplified how unique partnerships can capture the imagination of consumers.
