Press Relations for the first UFC fight in France
TRENDS Paris had the honor of managing press relations for the first-ever UFC event in France, marking a historic moment as the world’s premier combat sports organization made its official entry into the country. The primary goal was to create widespread excitement and visibility for the UFC, ensuring that this milestone event received significant media attention across multiple platforms, from traditional news outlets to social media.
TRENDS Paris worked closely with the UFC to identify and engage key figures in sports journalism and media, organizing exclusive interviews with top UFC fighters to maximize the buzz leading up to the event. By curating a mix of prominent sports journalists, media outlets, and influencers, the campaign ensured comprehensive coverage that appealed to a broad audience, from hardcore UFC fans to general sports enthusiasts. The inclusion of exclusive content and interviews helped build anticipation and highlighted the significance of the UFC’s debut in France.
TRENDS Paris was responsible for every aspect of the media strategy, from coordinating on-ground media relations at the event to organizing press conferences, weigh-ins, and preliminary events. The team ensured that all logistics were handled smoothly, with sports journalists invited to cover key moments and provide in-depth analysis. TRENDS Paris also maintained a strong social media monitoring presence, tracking fan and media reactions to maximize exposure and ensure that the UFC’s messaging was consistently communicated across platforms. Regular updates in the UFC newsroom further ensured visibility and engagement from a global audience.
The outcome of this carefully orchestrated strategy was exceptional media coverage for the UFC’s first event in France. The campaign garnered features across TV news, newspapers, magazines, and social media, positioning the UFC as a dominant force in the world of combat sports. With the support of TRENDS Paris, the event achieved widespread attention and further cemented the UFC’s reputation as the leading organization in the industry. The successful press relations strategy not only introduced the UFC to a new market but also solidified its position in the hearts of French combat sports fans.
