Exclusive collab Franglish x boohooMAN
TRENDS Paris proudly welcomed boohooMAN as one of its advertising partners, aiming to elevate the brand's presence in the French market. To solidify this partnership, TRENDS Paris participated in the launch party for the boohooMAN x Franglish collection, which features 40 original, minimalist, and distinctly streetwear pieces curated by the talented French rapper and singer Franglish. The objective was to create excitement around the collection while highlighting Franglish as the new face of boohooMAN.
The launch event was designed to attract a mix of influencers, media, and fashion enthusiasts who resonate with the urban and streetwear culture represented by boohooMAN. In addition to the event, TRENDS Paris organized an exclusive interview with Franglish, providing fans and media with insights into the inspiration behind the collection and the artist's vision. This strategic engagement not only positioned Franglish as a key figure in the campaign but also helped connect the brand with a broader audience.
TRENDS Paris managed all aspects of the launch party, ensuring a vibrant atmosphere that showcased the new collection. The event included engaging activities, allowing attendees to immerse themselves in the boohooMAN brand and the unique style of Franglish. The interview with Franglish was broadcast on the French rap radio station Mouv, further amplifying the reach of the campaign. TRENDS Paris closely followed the development of the collaboration, coordinating media relations and outreach to generate significant buzz around the collection launch.
The collaboration between TRENDS Paris and boohooMAN resulted in substantial media coverage, with numerous press articles highlighting the launch and the collection. Key features appeared in outlets such as OhMyMag, Gentside, and Public, effectively increasing visibility for both the brand and the artist. The successful execution of the launch party and the interview not only celebrated the new collection but also strengthened boohooMAN's position in the French streetwear market. TRENDS Paris effectively showcased its ability to create impactful partnerships and generate excitement around brand collaborations.
