Celio collaborates with Umbro
The men's ready-to-wear brand Célio sought to reinvent its image by launching a collaboration with the British sportswear brand Umbro. This partnership marks a significant milestone for Célio, aiming to modernize its brand identity while staying true to its slogan, "Be Normal." The collaboration was designed to appeal to contemporary consumers by merging streetwear aesthetics with everyday functionality.
Together, Célio and Umbro curated an exclusive range of 17 streetwear and urban pieces, thoughtfully designed to cater to the modern man's everyday lifestyle. The first part of this collaboration, known as the initial drop, was launched in Célio stores on March 11th, while the second part of the collection was previewed by TRENDS Paris on March 30th. This strategic rollout ensured that the collection maintained momentum and continued to engage consumers with fresh content.
TRENDS Paris was entrusted with managing the influencer and press strategy for the Célio x Umbro collaboration. The agency crafted an effective communication plan that focused on creating buzz around the launch, targeting a broad audience, particularly younger generations. Through strategic partnerships with influencers and engaging press releases, TRENDS Paris highlighted the modern, comfortable, and versatile nature of the capsule collection, enhancing its appeal to consumers seeking stylish yet practical outfits for everyday wear.
The successful collaboration with Umbro allowed Célio to refresh and modernize its brand image while maintaining its core values. TRENDS Paris played a crucial role in this renewal process by proposing and executing a relevant communication strategy that resonated with the target audience. The collaboration exemplifies TRENDS Paris' ability to help brands reinvent themselves and thrive in the competitive fashion and ready-to-wear market, positioning Célio as a contemporary choice for stylish men.
