Celebrating 50 years of Pulco with Les Ateliers Pulco

To celebrate Pulco’s 50th anniversary, TRENDS Paris designed an innovative concept store experience called Les Ateliers Pulco, located in the heart of Paris. The objective was to create an immersive and interactive space where visitors could engage with the Pulco brand in a new and exciting way. The concept focused on highlighting Pulco’s heritage while also showcasing its versatility in culinary applications, aligning with emerging food trends and positioning Pulco as a premium, creative ingredient in the kitchen.

To maximize the impact of Les Ateliers Pulco, TRENDS Paris invited a diverse mix of media, influencers, and the general public to the event. The influencers, carefully selected for their passion for food and lifestyle content, played a key role in amplifying the brand's message through engaging social media coverage. Their involvement helped attract a wide range of visitors, from food enthusiasts to casual consumers, creating a buzz around the brand’s anniversary celebration. Additionally, renowned chefs were brought in to lead the interactive workshops, further elevating the prestige and culinary focus of the event.

TRENDS Paris managed the entire project, from conceptualization to execution. The team transformed the concept store into an immersive, hands-on experience where visitors could discover Pulco’s wide range of applications in cooking and beverage pairing. Ateliers Pulco offered live interactive workshops led by chefs, allowing visitors to explore creative recipes using Pulco lemon juice. These workshops not only educated participants on innovative culinary techniques but also reinforced Pulco’s image as a versatile and premium ingredient. Every element of the experience, from event design to influencer coordination, was meticulously planned to ensure brand consistency and impactful storytelling.