TRENDS Paris partnered with the prestigious Loire Rose wine brand to create an immersive and exclusive experience
TRENDS Paris partnered with the prestigious Loire Rose wine brand to create an immersive and exclusive experience that highlighted the refined wines from the Loire Valley. The goal of the campaign was to elevate the brand's profile by connecting wine enthusiasts with the rich flavors of the region through an interactive, high-end event. To achieve this, TRENDS Paris organized an intimate cooking class led by a professional chef, where influencers and media guests could explore the art of pairing fine cuisine with Loire Rose wines, creating a unique and memorable tasting experience.
TRENDS Paris selected four prominent influencers in the food and lifestyle space, along with a renowned food journalist, to participate in the campaign. These guests were chosen for their expertise in gastronomy and their strong online presence, ensuring the content would resonate with a discerning audience of wine and food lovers. Each influencer brought their personal style and audience engagement to the event, sharing their experience with a wider audience, and positioning the Loire Rose brand as both refined and accessible.
TRENDS Paris managed every aspect of the event, from planning to execution. The centerpiece of the campaign was an exclusive cooking class where the chef curated dishes designed to enhance the flavors of the Loire Rose wines. Each course was carefully paired with a selection of wines, allowing guests to experience the perfect synergy between the cuisine and the wine. The event was meticulously documented, with influencers sharing their journey across ten Instagram stories, capturing the beauty of the dishes, the sophistication of the wines, and the overall ambiance of the tasting. TRENDS Paris ensured that the event flowed seamlessly, with attention to every detail, from the venue to the content creation.
The Loire Rose wine campaign successfully reached 127,000 people through the stories posted by the influencers and the food journalist. The engaging content highlighted the unique culinary experience and showcased the refined elegance of the wines from the Loire Valley. The campaign not only generated buzz around the brand but also reinforced Loire Rose’s position as a premium wine choice that pairs perfectly with fine dining. The storytelling and visual content shared by the influencers helped create a strong emotional connection between the audience and the brand, increasing both awareness and appreciation for the Loire Rose wines.