Crafting an Iconic Entry: Maker's Mark Launches in France with TRENDS Paris

To mark its notable entry into the French market, Maker's Mark, the renowned American whiskey brand, partnered with TRENDS Paris to craft an exclusive event aimed at captivating spirits enthusiasts and raising brand awareness. The goal was to introduce the whiskey’s distinctive character to a discerning French audience through an immersive experience that celebrated both the heritage and the craftsmanship of the brand. TRENDS Paris set out to create a sophisticated yet engaging event, positioning Maker's Mark as a must-try whiskey for both connoisseurs and newcomers in France.

TRENDS Paris curated an exclusive guest list of 250 attendees, including prominent journalists, leading influencers, and notable public figures from various industries. These key individuals were selected not only for their influence but for their connection to the spirits, lifestyle, and luxury sectors, ensuring that the event would resonate with a high-profile audience. The influencers, in particular, were chosen for their ability to authentically share their experiences with a wider audience, helping to generate buzz and excitement around Maker's Mark as it made its debut in France.

TRENDS Paris managed the entire event, from concept development to execution. The exclusive gathering provided guests with a curated tasting experience, where they could sample a range of Maker's Mark cocktails that highlighted the whiskey’s rich, unique character. The event was designed to be a sensory journey, blending sophistication with an authentic American whiskey culture vibe. TRENDS Paris ensured that the event flowed smoothly, managing everything from venue design to content creation, with 54 social media stories shared by influencers and journalists, amplifying the brand's presence both online and offline.