Power Moves: Al Pro's Olympic-Themed Campaign with Clarisse Agbegnenou

A few months before the Paris 2024 Olympic Games, the Al Pro brand partnered with TRENDS Paris to create an engaging and entertaining campaign that would highlight the brand’s plant-based and natural values. The goal was to raise awareness and excitement around the brand in a fun, sporty way, while leveraging the anticipation of the Olympic Games. TRENDS Paris developed the concept of a humorous video featuring popular YouTuber Morgane Niquet and Judo champion Clarisse Agbegnenou, blending sports and comedy to create an engaging narrative that resonated with both fans of the athletes and Al Pro’s target audience.

TRENDS Paris strategically selected Morgane Niquet, a well-known YouTuber with a strong connection to the younger, eco-conscious demographic, and Clarisse Agbegnenou, an Olympic Judo champion whose credibility and athletic prowess aligned perfectly with the campaign’s sporty theme. This pairing was ideal for capturing a wide audience, combining Morgane’s humorous content with Clarisse’s Olympic prestige. Their complementary personas ensured the campaign appealed to both casual viewers and sports fans, while reinforcing Al Pro’s commitment to health and natural living.

TRENDS Paris managed the entire project from concept to final execution. The core of the campaign was a playful video series titled “Response or Ipponse”, where Morgane had to answer questions about Al Pro’s plant-based products and values. If she answered incorrectly, Clarisse would perform a judo hold on her, adding a humorous and dynamic element to the content. TRENDS Paris oversaw every detail, from writing the script to coordinating the production, ensuring the content was visually appealing, entertaining, and aligned with Al Pro’s brand message. The seamless management of this complex project highlighted the agency’s expertise in both creative content production and logistical coordination.