Brand identity and development of the PÖ&ME Paris

TRENDS Paris collaborated with leather goods brand PÖ&ME to develop a comprehensive brand launch strategy. The goal was to craft a sophisticated yet affordable brand identity, aligning with the founders' vision. TRENDS Paris was tasked with establishing a coherent brand universe, developing strong visual and messaging elements, and creating a foundation for long-term recognition in the Parisian leather goods market.

The campaign involved careful curation of models that reflected the sophisticated aesthetic central to PÖ&ME's brand identity. Data-driven insights guided the selection of models who would resonate with the target audience and reflect the brand's ethos of luxury at an accessible price point. TRENDS Paris also analyzed market trends and consumer preferences to ensure the brand’s messaging and visual identity were aligned with audience expectations. The influencers and press contacts chosen for the campaign were based on their potential to amplify the brand's reach and generate organic engagement.

The project involved multiple components, including a brand campaign shoot, product photography, logo design, and the overall development of the brand universe. TRENDS Paris also took charge of managing the brand's social media presence and influencer campaigns, ensuring consistent messaging across all platforms. Press relations were handled strategically to introduce PÖ&ME to key journalists and media outlets, creating early buzz. The project was executed with precision, ensuring all deliverables were cohesive and aligned with the brand’s positioning.