Pop-up HOFF at Printemps Haussmann
HOFF, the new-generation Spanish sneaker brand, is making its entrance into the French market in style! To celebrate this exciting launch, HOFF partnered with the iconic Printemps department store in Paris. The objective was to create a memorable brand introduction that would generate buzz and establish HOFF as a key player in the French sneaker scene, leveraging Printemps' prestigious retail environment.
In collaboration with Printemps, HOFF produced an ultra-limited edition pair of shoes that would be exclusive to this launch. Additionally, a HOFF pop-up store was installed in the heart of the Printemps store, creating a dedicated space for customers to experience the brand and its offerings firsthand. This partnership with Printemps not only enhanced the brand's credibility but also provided a unique platform for HOFF to connect with fashion-savvy consumers.
The HOFF pop-up store opened its doors on Friday, April 29, and Saturday, April 30, 2022. The event featured a coffee cart and fresh flowers, creating an inviting atmosphere for attendees. Visitors had the chance to discover HOFF's latest collection, titled Wanderlust, and the exclusive HOFF x Printemps Haussmann sneaker. The pop-up aimed to provide a complete brand experience, showcasing HOFF's dedication to quality and style in a lively, engaging setting.
To maximize visibility and impact, TRENDS Paris invited a select group of journalists and fashion influencers to experience the ephemeral pop-up store. Their attendance and engagement helped to generate significant media coverage and social media buzz around HOFF's launch in France. TRENDS Paris orchestrated this visibility operation expertly, ensuring that HOFF's entry into the French market was celebrated and well-documented, capturing the attention of the press and establishing the brand as an exciting new contender in the sneaker market.
