Marni x Uniqlo collaboration launch party

For the highly anticipated second edition of the UNIQLO x Marni winter collaboration, the Japanese fashion giant teamed up with TRENDS Paris to create a standout event that would introduce the capsule collection in style. The goal was to generate excitement around the collection and solidify its appeal among fashion insiders and influencers. The event took place at a UNIQLO store in the Marais, a chic Parisian neighborhood, and was designed to celebrate the collaboration while immersing guests in a unique fashion experience.

TRENDS Paris curated an exclusive guest list of over 400 attendees from the press and influencer community, ensuring the event attracted the right mix of fashion-forward individuals and media outlets. The diverse group included prominent lifestyle influencers, fashion editors, and trendsetters, each bringing their unique perspective and audience to amplify the reach of the event. A highlight of the evening was a live performance by Ichon, a rising star in the French music scene, whose presence underscored the cultural relevance of the event and added an artistic flair to the celebration.

TRENDS Paris handled all aspects of the press and influencer management for the event, ensuring that every detail was aligned with the brand’s image and objectives. The evening was crafted to be an unforgettable experience, featuring a DJ set and a Food & Drinks cocktail, which contributed to the lively and festive atmosphere. TRENDS Paris also coordinated with the performers and ensured that the content generated during the event captured the essence of the UNIQLO x Marni collection. Every aspect, from the guest experience to media coverage, was carefully managed to maximize visibility and engagement across social media and press outlets.