Hinge, influencer campaigns for the top downloaded app
Since 2023, TRENDS Group, in collaboration with Hinge, embarked on a mission to elevate the influence marketing landscape. Our goal is to amplify brand awareness, app downloads, and meaningful engagement through authentic, market-relevant content. By leveraging diverse media formats, we aimed to engage global audiences on platforms like Instagram, TikTok, YouTube, and podcasts. The focus was on crafting creative campaigns that resonate with topics such as love, inclusivity, empowerment, and the LGBTQIA+ community, fostering genuine connections between creators and their audiences.
Our casting approach centered on identifying and partnering with over 80 top-tier creators, carefully selected for their influence, relevance, and ability to engage with diverse demographics. These creators spanned various platforms, including Instagram, TikTok, and YouTube, as well as podcasts, ensuring broad reach across multiple content formats. We also curated a larger group of 100 creators for organic campaigns, focusing on authenticity, diversity, and the ability to convey the brand message in a meaningful and relatable manner. Each creator was chosen to represent key themes that resonated with our target audiences.
With a dedicated project management team, TRENDS Group and Hinge successfully coordinated the activation of organic and paid campaigns. The process included managing over 140 creators, ensuring seamless collaboration across multiple channels, and maintaining brand consistency. We tailored each creative brief to the strengths of individual creators, ensuring that content aligned with market-specific trends and cultural nuances. Our team handled timelines, deliverables, and ongoing communication, adapting strategies in real time to optimize performance and engagement.
The results surpassed expectations, delivering impressive metrics on a global scale. France became the 2nd market worldwide in term of downloads. Organic campaigns featuring 100 creators reached a combined audience of over 23 million people and generated 1.5 million interactions across various platforms. Additionally, over 40 sponsored podcasts were launched, covering critical themes like love, LGBTQIA+ experiences, and empowerment. These podcasts provided a powerful platform for storytelling, furthering brand alignment with positive, inclusive messages. Through this collaboration, TRENDS Group and Hinge drove meaningful engagement, boosted app downloads, and significantly increased brand awareness globally.
