Uber Eats celebrates Marseille's return to the European Cup with "Faim d'Europe
To celebrate Olympique de Marseille’s (OM) return to the European Cup, Uber Eats and OM launched the bold slogan #FaimDEurope. This campaign aimed to capture the excitement of the club’s fanbase by blending sports with cultural expression. Renowned Marseille artists Alonzo and l'Algerino were enlisted to create a song that embodied the city's passion for football, elevating the campaign's message and generating excitement among fans.
TRENDS Paris, in collaboration with the LaFourmi agency, carefully selected rappers Alonzo and l'Algerino for their strong ties to Marseille and their ability to resonate with OM’s fanbase. Data-driven insights about fan engagement and influencer reach informed the casting decisions, ensuring the campaign would connect authentically with the target audience. To further enhance visibility, TRENDS Paris engaged over 60 content creators for a coordinated influencer campaign, amplifying the teaser and reveal phases across social platforms. The YouTube video quickly rose to number 2 in trending, demonstrating the campaign’s impact.
TRENDS Paris took charge of coordinating the influencer activation for the #FaimDEurope campaign, working alongside Uber Eats and OM to deliver a seamless execution. The strategy involved a teasing phase followed by a reveal, ensuring maximum anticipation and engagement from OM fans. The collaboration between the artists, influencers, and brands was tightly managed to ensure that the campaign’s message was delivered across multiple touchpoints, from digital content to music videos, in a cohesive and impactful manner.
The campaign was a resounding success, with the #FaimDEurope slogan gaining widespread attention across social media. Over 60 content creators helped generate millions of impressions, and the song collaboration with Alonzo and l'Algerino became a viral hit, further amplifying the campaign's reach. The strategic influencer engagement ensured high visibility among OM fans and sports communities, while the trending YouTube video showcased the campaign’s resonance. This successful collaboration between Uber Eats, OM, and TRENDS Paris highlighted the power of influencer marketing in celebrating significant sports moments and connecting with passionate communities.
