Evian Baby by Me campaign born again in digital
The "Evian Baby & Me" campaign was designed to breathe new life into the concept of youth and vitality. TRENDS Paris developed a playful, imaginative narrative, where influencers transformed into baby versions of themselves after drinking Evian water. This light-hearted creative approach underscored Evian’s core message: hydration with Evian makes everyone feel youthful, refreshed, and energized. The goal was to engage audiences with a whimsical, visually compelling story that resonated universally while promoting Evian as a symbol of purity and vitality.
To lead the campaign, TRENDS Paris selected four highly popular influencers known for their authenticity, relatability, and widespread appeal. These influencers, representing diverse audience segments, embodied the campaign’s theme of youthfulness and vitality. Their transformation into baby versions of themselves was both charming and humorous, creating an endearing connection with viewers. This clever casting choice ensured that the influencers' content would resonate with a wide range of demographics, amplifying the campaign’s reach.
The project management team at TRENDS Paris ensured the seamless execution of the "Evian Baby & Me" campaign. Each influencer’s content was carefully crafted to integrate Evian naturally into their daily routines, demonstrating how the product supports a vibrant, youthful lifestyle. From concept development to final delivery, TRENDS Paris coordinated with the influencers to maintain brand consistency and authenticity across all content formats. The team handled production schedules, content creation, and distribution across social media, ensuring that every element aligned with Evian’s message of vitality and fun.
The "Evian Baby & Me" campaign achieved remarkable success, generating widespread engagement across social media platforms. Leveraging the combined reach of the selected influencers, the campaign captured audiences' attention with its humorous and endearing content. The unique transformation concept, where influencers became baby versions of themselves, sparked curiosity and excitement, leading to significant increases in interaction, shares, and brand visibility. Ultimately, the campaign solidified Evian’s position as a brand associated with youthful energy, purity, and vitality, while reinforcing its connection with audiences aspiring to lead healthy, vibrant lives.