Content creation for Uber Eats "Match de food"

To celebrate the kick-off of Euro 2020, the home delivery platform Uber Eats decided to merge two of the French people's favorite subjects: soccer and food. The campaign featured an original creation of jerseys in collaboration with Adidas, alongside contests and interactive content that involved the participation of prominent French soccer stars. With this inventive approach, Uber Eats aimed to delight soccer fans and create an engaging experience that combined the excitement of the tournament with culinary delights.

Uber Eats entrusted TRENDS Paris with managing the influencer aspect of this 360° campaign. The digital operation was rolled out in three phases: a teasing phase, an interactive "food match," and culminated in original "press conferences" featuring the captains of different teams, including Hakim Jemili, Marie Papillon, Tonio Life, as well as soccer legends Djibril Cissé and Julien Beat. This strategic engagement with influencers created a buzz and encouraged participation across social media platforms.

The campaign was significantly amplified on social media, reaching a global audience of 21.6 million people overall. This extensive reach contributed to the campaign's success in engaging both soccer fans and food enthusiasts, showcasing the innovative collaboration between Uber Eats, Adidas, and the featured influencers. The interactive nature of the campaign, combined with the appeal of well-known figures from the soccer and entertainment worlds, generated excitement and fostered a sense of community among fans.