When Danone meets François, the oldest cyclist in France

The campaign’s objective was to capture the essence of the Olympic spirit by telling the inspiring story of François, a seasoned cyclist who continues to pursue his passion for the sport despite his age. His dedication to cycling reflects the core Olympic values of perseverance, passion, and inclusion. The campaign sought to motivate viewers to adopt a more active lifestyle while subtly aligning with the global excitement surrounding the Olympic Games. Danone's involvement highlighted the importance of nutrition in maintaining a healthy and active life, a perfect fit for the Olympic ideals.

To bring this campaign to life, TRENDS Paris paired François with Juste Zoé, a popular and youthful influencer known for her engaging and relatable content. The contrast between Zoé’s youthful curiosity and François’ lifelong dedication to cycling created a powerful narrative that appealed to multiple generations. Zoé’s involvement helped amplify the campaign's message to a broader audience, making it accessible and inspiring for viewers of all ages. Together, they embodied how the values of the Olympic Games can inspire both the young and the seasoned.

TRENDS Paris expertly managed every aspect of the campaign, from initial concept development to execution. The storyline was carefully designed to integrate Danone’s products into the daily routines of François and Zoé, showcasing how proper nutrition supports an active, Olympic-inspired lifestyle. Through their conversations, the campaign naturally demonstrated how a balanced diet complements physical activity, aligning with the values of the Olympic Games. The project management team ensured that every detail, from filming to distribution across social media, maintained consistency with Danone’s brand ethos and the campaign’s overarching message.