Maison de Corée and TRENDS Paris Sending Ramen to Space

Maison de Corée and TRENDS Paris partnered for an extraordinary campaign that involved sending Ramen Cups into the stratosphere. This unique and innovative idea was designed to capture attention, generate excitement, and create an unforgettable visual spectacle. The campaign was built around the concept of blending Korean culture with creative, out-of-this-world execution, appealing to a global audience.

The campaign strategically enlisted popular influencers such as Alexandre Gigow, Just Riadh, and Korean star Li Yu-Bi, ensuring broad cultural appeal. The selection of these personalities was key to reaching a diverse demographic, enhancing the campaign’s authenticity and global relevance. The casting decisions were made based on data-driven insights about their influence and audience engagement. In addition, street marketing in Paris, along with a presence at a Korean concert attended by 600 people, ensured that the campaign reached both local and international audiences.

The complex logistics of launching Ramen Cups into the stratosphere required meticulous project management. This included coordinating with scientific experts, managing the launch process, and capturing high-quality footage for the campaign. The event was integrated seamlessly with a Japanese concert, where the footage was broadcast to 600 attendees, creating a live audience impact. Additionally, robust street marketing and well-coordinated press and influencer relations efforts ensured that every aspect of the campaign contributed to its overall success.