Lee Cooper introduces its A-H 2020/21 campaign
TRENDS Paris collaborated with iconic fashion brand Lee Cooper to unveil an inspiring winter collection campaign that fuses the brand's rock DNA with a vintage twist. The objective was to create a visually captivating and engaging campaign that would resonate with Lee Cooper's audience while staying true to its heritage. Under the creative direction of Constance Arnoult, the campaign aimed to blend fashion, nostalgia, and modernity, delivering a strong winter collection message.
Influencer Lucas Omulek was selected to be the face of the campaign, representing the youthful, rebellious spirit that aligns with Lee Cooper’s rock DNA. Omulek’s social media reach and his personal brand, which resonates with both fashion-forward and vintage-loving audiences, made him an ideal fit. Data-driven analysis of his followers and engagement rates informed the decision to include him in the campaign, ensuring it would appeal to a wide demographic. The creative direction from Constance Arnoult ensured the visuals stayed aligned with Lee Cooper’s identity, striking a balance between vintage and contemporary aesthetics.
TRENDS Paris managed the entire campaign, from the creative concept to the execution of influencer and press relations. The campaign officially launched on Monday, September 14, with a coordinated rollout across digital platforms and through influencer engagements. A strong press relations strategy was implemented to secure coverage in fashion publications, ensuring widespread visibility. Every aspect of the project was carefully planned and executed to maximize the campaign’s impact and maintain the integrity of the Lee Cooper brand.
The campaign achieved impressive results, creating significant buzz within the fashion industry and among the public. The collaboration with Lucas Omulek helped drive millions of impressions across social media, while targeted press outreach ensured that the winter collection garnered coverage in key fashion media. The creative synergy between TRENDS Paris and Lee Cooper led to heightened brand visibility and engagement, exemplifying the power of a well-executed, strategic marketing campaign. The success of the campaign set the stage for continued excitement around Lee Cooper's winter collection.
