Influencer campaign and press for Puma and Sissy MUA

For the second edition of the Sissy Mua x Puma capsule collection, TRENDS Paris set out to amplify the buzz surrounding France's top fitness influencer and her ongoing collaboration with Puma. The goal was to execute an ambitious seeding campaign targeting influential voices in the sports and fitness space, generating widespread visibility and engagement across multiple media platforms. The strategy aimed to not only showcase the collection but to highlight Sissy Mua’s role as a leading figure in fitness and fashion, ultimately strengthening Puma’s brand presence in these sectors.

TRENDS Paris handpicked a group of top-tier sports influencers to lead the campaign, carefully selecting figures known for their authenticity and strong engagement within the fitness community. These influencers were strategically chosen to reflect the ethos of the Sissy Mua x Puma collection—blending athleticism with style. Their diverse followings ensured the campaign reached fitness enthusiasts, fashion-conscious consumers, and general lifestyle audiences, maximizing the impact of the campaign across different demographics.

TRENDS Paris spearheaded the entire campaign, managing the seeding strategy from start to finish. The team coordinated the distribution of the collection to the influencers, ensuring that the products were seamlessly integrated into their daily routines and shared authentically with their audiences. The campaign was amplified through 88 shared stories across social platforms, along with targeted media outreach that included TV, radio, and print coverage, boosting visibility through both digital and traditional channels. Each detail of the content, from influencer posts to media placements, was carefully managed to maintain brand consistency and engagement.