Emir Shiro and No Name's Creative Campaign

TRENDS Paris, in collaboration with No Name and artist Emir Shiro, designed an artistic and innovative campaign to elevate brand visibility. The objective was to leverage Shiro’s unique collage style and strong social media influence to create visually compelling content that would resonate with a young, urban audience. The campaign aimed to blend art, fashion, and street culture, with the ultimate goal of generating excitement and engagement around the brand.

Emir Shiro, a renowned artist known for his distinctive collage art and strong social media presence, was carefully selected for this campaign. His artistic style and dedicated fanbase aligned perfectly with the brand’s target demographic. Data-driven insights into his audience’s engagement patterns informed the strategy, ensuring the visuals would capture attention across both digital platforms and street marketing in Paris. Shiro’s six original visual creations were the centerpiece of the campaign, making a strong artistic statement while boosting the brand's cultural relevance.

The campaign was executed through a detailed project plan that included the creation of six original visuals by Shiro, which were featured in both digital and physical marketing efforts. A major activation involved a pop-up event at Citadium, a key location in Paris known for attracting the brand's target audience. This event was the culmination of the campaign and provided an opportunity for direct engagement with the public. Additionally, street marketing efforts around Paris amplified the campaign’s visibility, while the project was carefully managed to ensure synchronization between digital rollouts and in-person activations.