Alonzo is the face of the RS X Festival pack

Puma selected French rapper Alonzo to be the face of its new RS X Festival Pack, blending the worlds of racing and music to create a dynamic launch event. TRENDS Paris played an essential role in ensuring the success of this unique campaign, which not only highlighted Puma’s new RSX festival sneakers but also coincided with the debut of Alonzo's latest album. The event aimed to create a buzz around both the product and the artist, appealing to fans of music, streetwear, and motorsports.

Alonzo, a renowned figure in French rap, was chosen as the perfect representative for Puma's RS X Festival Pack due to his influence in both the music and streetwear scenes. His connection with a broad, urban audience made him an ideal fit for the campaign, aligning with Puma’s target demographic. TRENDS Paris also curated a guest list of over 100 influencers and journalists, ensuring that the event attracted a mix of lifestyle influencers, music journalists, and artists. Data insights into their social media reach and influence were used to maximize the impact of the campaign across Instagram, Snapchat, and other platforms.

TRENDS Paris managed the event’s coordination, handling public relations, influencer relations, and ensuring smooth collaboration between Puma and Alonzo. The launch event was meticulously organized to highlight the synergy between music and fashion, with performances by Alonzo and other artists like Dadju creating a vibrant atmosphere. The unveiling of the RSX festival sneakers was seamlessly integrated into the event, with the influencers and media attendees playing a crucial role in amplifying the campaign’s reach through real-time social media engagement.