Shooting and exclusive evening Paola x Cali Dream
PUMA launched its exciting new Cali Dream sneaker, celebrating the occasion with its muse, Paola Locatelli. The brand aimed to create a memorable event that embodied the spirit of streetwear and empowerment, showcasing the new collection while resonating with the values of Girl Power. TRENDS Paris was brought on board to orchestrate the launch, ensuring that the event captured the essence of the Cali Dream ethos and attracted key figures from the fashion industry.
To make the launch event truly special, TRENDS Paris curated an exclusive guest list featuring the cream of the Parisian fashion scene. This included influential figures, industry insiders, and prominent guests who align with the brand's urban and vibrant aesthetic. The event not only highlighted PUMA's commitment to empowering women through fashion but also celebrated female creativity and talent, further emphasized by the participation of female DJs and performers throughout the night.
TRENDS Paris was responsible for the comprehensive project management of the PUMA Cali Dream launch. The agency organized a dynamic VIP evening at the Atelier des Lumières, which included an exciting lineup of showcases, urban dance performances, and an array of delicious food and cocktails. With over 400 attendees, the atmosphere was electric, fostering a sense of community and celebration among those who share a passion for streetwear and empowerment. Additionally, TRENDS Paris orchestrated the entire Paola x Cali Dream campaign, overseeing the photoshoot with Paola Locatelli and managing the distribution of campaign materials both digitally and in Courir stores across France.
The PUMA Cali Dream launch was a resounding success, effectively merging fashion, culture, and empowerment in a vibrant celebration. The event not only garnered significant attention within the fashion community but also strengthened PUMA's brand image as a leader in the streetwear segment. The successful execution of the campaign, including influencer relations and in-store promotions, helped maximize reach and engagement across platforms. The collaboration with TRENDS Paris demonstrated the agency’s capability to create impactful brand experiences that resonate with target audiences, solidifying PUMA's position within the competitive landscape of fashion and footwear.