Push press and influencers with Rihanna in London
The goal was simple: make the Fenty x Puma Creeper sneaker launch in London an unforgettable event that would dominate the French market. To achieve this, TRENDS Paris collaborated with Puma and global icon Rihanna to create a bold and exciting launch that would captivate French sneaker enthusiasts and fashion lovers alike. The focus was on amplifying the hype around the product by leveraging top-tier influencers and media outlets to generate massive engagement, excitement, and brand visibility in France.
TRENDS Paris strategically selected nine of the most influential French fashion and lifestyle influencers to lead the campaign, each known for their unique style and strong social media following. In addition to the influencers, two prominent journalists from ELLE and Konbini were brought in to cover the event and spread the word through highly respected media outlets. This powerful mix of influencers and journalists ensured that the Fenty x Puma Creeper would not only reach a massive audience but also gain credibility and buzz through established media platforms.
From planning to execution, TRENDS Paris took the lead in orchestrating a flawless launch event. The agency coordinated every aspect of the influencer and media involvement, ensuring that each participant delivered impactful content that aligned with the bold and edgy brand image of Fenty x Puma. Influencers shared their experiences live from the event on Instagram and YouTube, while exclusive media coverage in ELLE and Konbini extended the campaign’s reach even further. The team meticulously managed content creation, scheduling, and distribution to maximize visibility and engagement across all channels.
The campaign generated a staggering 22 million views from France alone, turning the Fenty x Puma Creeper launch into a landmark event. The influencer content went viral, with French fashion enthusiasts eagerly sharing posts, videos, and behind-the-scenes moments from the launch. The collaboration between influencers, media, and the iconic Rihanna created an overwhelming amount of buzz, propelling the Creeper into the spotlight and making the product a must-have item. TRENDS Paris successfully elevated the sneaker launch from a simple release to a cultural moment, showcasing how the right strategy can turn a brand collaboration into a legend.
