Live Open Windows" Launch Party for Asus
TRENDS Paris was entrusted with orchestrating the highly anticipated launch of the new Asus computer line, aimed at showcasing the brand's innovative features to a curated audience. The objective was to create an exclusive and memorable event that would generate excitement and buzz within lifestyle and tech communities. Nearly 100 hand-picked guests, including influential lifestyle influencers and journalists, were invited to explore the new products firsthand, ensuring that the launch reached a broad yet targeted audience.
To maximize the event's impact, TRENDS Paris meticulously selected top-tier lifestyle influencers and journalists who aligned with Asus’s brand values of innovation and technology. These guests were chosen for their ability to communicate with audiences who appreciate cutting-edge tech and sophisticated design. Their presence at the event was critical in amplifying Asus’s message, as each influencer and journalist was tasked with creating authentic, engaging content around their experience with the new line of Asus computers. This strategic casting ensured that the event generated organic buzz among an influential and highly engaged audience.
TRENDS Paris worked closely with the WBA agency to bring the event to life, offering customized support in every step of the process. From guest selection to content creation, the agency played a pivotal role in ensuring the event’s smooth execution. The evening was designed to provide guests with a hands-on experience of the new Asus products, with tailored presentations that highlighted the brand’s innovative features. TRENDS Paris also facilitated influencer and media content creation, ensuring that each guest’s experience was visually captivating and aligned with Asus’s brand identity. The agency’s close collaboration with WBA ensured that every detail, from event logistics to social media coverage, was perfectly executed.
The launch of the new Asus computer line was a tremendous success. The event generated over 80 earned media contents, which reached an audience of nearly 1 million people in just one evening. The content shared by influencers and journalists created significant visibility for Asus, especially among an influential and committed audience. The buzz from the event helped position Asus as a forward-thinking brand in the tech industry, while the high-quality content generated through the campaign ensured ongoing visibility and engagement. This successful launch demonstrated TRENDS Paris’s ability to elevate brand experiences and deliver impactful results.
