Back to cases
Launch of the Tealer x G Shock collaboration
Project type
Influence
client
Tealer
market
France
,
Europe
year
2009
(Details)
01.
Creative Brief
PUMA organized the launching of the Fenty x PUMA Creeper in London with Rihanna.
02.
Casting
The event aimed to introduce the new Creeper design to the audience.
03.
Project Management
TRENDS paris activated 9 french influencers and 2 french journalists (from ELLE and Konbini) to cover the event.
04.
Result
Through the attendance of these delegates, we reached a final audience of 22 million views for France.
