HiPro and Matthias Dandois are visiting Danone's farmers and factories .. in BMX

For the HiPro brand under Danone, TRENDS Paris initiated an engaging campaign featuring BMX champion Matthias Dandois. The primary goal was to connect the high-quality products of Danone with the upcoming Olympic Games, showcasing how these products support athletes. By highlighting the journey of Danone’s products—from the farms to the factories—this campaign aimed to blend sports, information, and entertainment, emphasizing the brand's commitment to quality and its role in fueling champions throughout the year.

Matthias Dandois was chosen as the central figure for the campaign due to his status as a BMX champion and his charismatic personality. His ability to connect with a younger audience and his impressive skills made him the perfect ambassador to communicate the brand's values. TRENDS Paris ensured that Matthias's engaging presence would resonate with viewers, enhancing the campaign’s effectiveness and appeal.

TRENDS Paris managed the entire campaign, coordinating Matthias's visits to the farms and factories involved in the production of HiPro products. This hands-on approach allowed for authentic content creation that showcased the quality of the ingredients and the dedication of the farmers and workers. Two dynamic videos were produced, capturing Matthias's vibrant personality and BMX skills while providing insights into the production process. This content successfully blended information and entertainment, making the learning experience enjoyable for the audience.