Brand Content and Influence for the Puma x Rhuigi collaboration

For the 3rd drop of the Puma x Rhuigi collaboration, TRENDS Paris was tasked with executing a dynamic image and influencer campaign that would amplify the visibility and desirability of the collection on social media. The campaign aimed to stay true to the collection’s roots, which were deeply inspired by Rhuigi’s passion for hip-hop culture, dance, and basketball. The goal was to engage a young, fashion-forward audience by highlighting the cultural elements that define the collection, creating a buzz around the release while maintaining authenticity to the brand’s heritage.

To achieve maximum impact, TRENDS Paris carefully selected a cast of Generation Z influencers who embodied the spirit of the collection. The cast formed a vibrant and energetic “family” that brought the essence of hip-hop culture to life. Influencers like Diamant, Moya, and Aymeric contributed their love for hip-hop dance, injecting movement and rhythm into the campaign. Meanwhile, Mai Lee, Leah, and Laura brought their expertise in fashion and lifestyle content creation, ensuring the collection’s style and relevance reached a broader audience. This diverse mix of talents ensured the campaign resonated with a youthful, style-conscious demographic.

TRENDS Paris handled all aspects of the project, ensuring that each element of the campaign was meticulously executed. Renowned photographer AlexTresCool, a well-established figure at Fashion Weeks in Milan, Copenhagen, and Paris, was chosen to shoot the collection. His credibility and artistic vision aligned perfectly with the aesthetics of the Puma x Rhuigi collaboration. The shoot took place at the iconic Vincent Auriol basketball court, a location that matched the vibrant colors and energetic feel of the collection. TRENDS Paris coordinated the entire shoot, from influencer participation to content creation, ensuring that every detail reflected the campaign’s cultural inspiration and fashion-forward vibe.